Upcoming Price Increase
Order by Monday, 2 February 2026 to secure 2024 prices
At Sueno, our goal has always been simple: to offer beautifully made, made-to-order beds and headboards, crafted with care in our Yorkshire workshop and delivered with service you can trust.
Since our last price adjustment in early 2024, we’ve done everything possible to shield our customers from rising costs. We’ve absorbed increases across materials, labour, energy, and logistics, while also making efficiencies behind the scenes to avoid passing these on.
Following the announcement of our upcoming price increase, we’ve seen an exceptional level of interest — particularly in fabric sample requests and customer enquiries. Many customers are still waiting for samples to arrive, while others have told us they need a little more time after the Christmas period to make the right decision for them.
For these reasons, we’ve chosen to extend our 2024 pricing until Monday, 2 February 2026, giving customers additional time to explore options, review samples, and plan with confidence.
Why We’re Raising Prices
To maintain the exceptional standards of craftsmanship, service, and delivery our customers know and expect, we must now take a small but necessary step forward.
From Tuesday, 3 February 2026, updated pricing will come into effect across our product range.
This decision has been taken carefully and with fairness in mind. This is not a blanket uplift. Every product is reviewed individually, ensuring that any adjustment reflects genuine changes in input costs while continuing to offer outstanding value for high-quality, handmade pieces.
Why We’ve Allowed More Time
The decision to delay our pricing update was made to support customers — not to create urgency.
We understand that choosing a bed or headboard is a considered purchase. Many customers are waiting for fabric samples, comparing options at home, or organising finances following the festive period. Allowing additional time means decisions can be made thoughtfully, without pressure.
All orders placed up to and including Monday, 2 February 2026 will be honoured at 2024 prices.
How We’re Making Things Fairer
As part of this change, we’re also removing our remote delivery charge.
Customers in more remote parts of the UK will no longer pay extra for delivery — helping to make Sueno’s bespoke products more accessible, without geographic prejudice. We believe this is the right thing to do, and a meaningful step towards fairer access to our products for everyone